NATIONAL PARTNERS
Sky News has been generously supporting the Vinnies CEO Sleepout as a National Partner since 2011.
Each year Sky News Australia interviews CEOs participating in the Vinnies CEO Sleepout event, live on the night as well as in the lead up to the event.
The channel also provides a range of CSA TVC placements and digital support across SkyNews.com.au of the Vinnies CEO Sleepout to attract CEOs to Rise to the Challenge and sign up to register for the event. The obvious commonalities between the CEO participants and the viewing audience of Sky News, provides great synergy to the partnership.
Sky News is an Australian news channel delivering exclusive and unrivalled political insights and live breaking news, sport and weather 24/7. The Sky News channels are operated by Australian News Channel Pty Ltd and include Sky News, Sky News Weather, Sky News Extra, Sky News UK, FOX SPORTS News and Australia Channel for international audiences. Australian News Channel is owned by News Corp Australia, a subsidiary of News Corp.
Thanks to The Australian partnership the Vinnies CEO Sleepout recruitment and fundraising has grown significantly.
News Corp Australia has been supporting Vinnies CEO Sleepout as a valued National Partner since 2011. Through substantial advertising support of the program, this partnership has provided an invaluable platform for recruiting CEO’s to ‘Rise to the Challenge’, driving donations and raising the profile of this important fundraising event.
The partnership with The Australian is a perfect match for both the national agenda-setting masthead and Vinnies CEO Sleepout. This collaboration has significantly boosted recruitment and fundraising for the Vinnies CEO Sleepout, raising over $8.9 million in 2023 and engaging over 1600 CEOs nationwide. Over its 19-year history, the CEO Sleepout has raised a total of more than $91 million.
John Lehmann, Managing Director of The Australian is an official ambassador of the program and is proud to have joined us in previous CEO Sleepouts, including last year’s Sydney event.
Current CEO of The Australian, Nicholas Gray has participated in the Sydney CEO Sleepout the last 7 years and is an official ambassador of the program.
NATIONAL SPONSORS
NATIONAL SUPPORTING SPONSORS
